Why Small Businesses Should Prioritize Email Marketing

If you are a small business owner, chances are you realize how important your digital footprint is in today’s day in age. You have likely spent significant time and energy building and executing a digital marketing strategy to connect with and grow an audience who is interested in what you have to offer.

There are many effective digital marketing strategies to reach your audience. Posting on social media, SEO optimized web content, and influencer marketing are among a few.

There is one digital marketing strategy though that stands out when done well, and every small business should be prioritizing it.

Email Marketing.

Nearly every consumer accesses their email every single day. Around 350 million emails are sent and received daily (Statista).

Email marketing is a highly effective way to let people, who have intentionally subscribed to your list, know what your business is up to. It is a great place to promote new products, discounts, and share stories and bits of knowledge related to your brand.

However, with so many emails flowing in and out of inboxes, it is important to create campaigns that capture your audience’s attention and calls on them to take action.

An effective email marketing strategy can be highly profitable though. The average return on investment (ROI) for every dollar spent on email marketing is $36 (Litmus).

It is no surprise that 38% of brands are increasing their email marketing budget (Hubspot).

When it comes to running a small business though, there are so many moving pieces with limited resources to tackle them. Sometimes it is hard to have the means to prioritize email marketing.

If that sounds like you and your business, it could be worth considering an investment in professional services that specialize in email marketing.

At Granola Marketing Solutions, we are here to help. We specialize in email marketing and other digital marketing channels so you can focus on why you created your business in the first place.

We hope this gets your marketing wheels spinning, and stay tuned for more digital marketing content like this!