How Small Businesses Can Leverage Spring in Their Digital Marketing Strategy

It’s that time of year again! The days start getting longer and warmer, flowers bloom, and people start to spend more time out and about again. Spring is a magical time of year, especially in regions that endure cold, dark winters.

Like the flowers on the trees, Spring brings forth great opportunities for small businesses to flourish as well. It is the perfect time to utilize digital marketing to attract your audience coming out of “hibernation” and let them know why they should be thinking of your business.

Let’s dive into some important things your business should be paying attention to as part of your digital marketing strategy this Spring.

Seasonal Consumer Behavior

Seasonality is a huge factor across many industries when it comes to consumer behavior. It is very important to understand how this effects your specific audience when it comes to running digital marketing campaigns.

A very clear example of this comes from the outdoor industry. Outdoor brands often market their products by seasonal sports and activities. In the Spring, their is often a shift from warm jackets and skis to hiking boots and bathing suits. You may even see advertisements that clearly mark the end of Winter such as “End of Winter Blowout Sale”.

Seasonal Themed Marketing

Once you understand your audience’s seasonal consumer behavior for the Spring, you can use it to build effective campaigns across your digital channels. For email, you will want to embrace themes of Spring. This means using visuals, colors, and language that not only portrays your brand voice, but also the blooming energy of the season.

For your web channel, you will want to capture your audience’s attention with Spring themes from the moment they enter the home page. Again, you will want to use Spring themed visuals, colors, and language, but also prioritize product placement. Give the consumer a reason to keep clicking by promoting popular Spring products and features right there on the home page.

Build Community Through Social Media, Events, and Other Initiatives

Whether through social media, or in person through events and programs, Spring is a great time to focus on growing a strong community within your brand.

Social media is a great place to post content that will allow you to not only promote your business, but also let people with similar interests interact with each other. Creating consistent, high quality content that clearly calls your audience to engage or take action this Spring can be very beneficial to your brand. Pay attention to what is trending and use it to your brand’s advantage! This may be through content type, hashtags, and word placement.

Spring is also a great time to build community through special events, contests, and other initiatives. For example, a brewery might have a great outdoor space to use as it starts to warm up outside. This would be a great opportunity to advertise that extra seating space by hosting weekly trivia nights. Another example would be a small clothing line having a contest on social media for a free, new Spring item. Email marketing and social media are great places to promote special events and contests like these examples. It is important to stay consistent though!

As you can see, Spring is a great time to refresh your brand’s digital marketing. Creating effective campaigns focused around seasons is a great way to re-engage your current customer base as well as attract new customers. Hopefully these few pieces of advice can help you as we enter this wonderful time of year!

As always, Granola Marketing Solutions is here to help as well. We are ready to create Spring campaigns that your customers will absolutely love!